Source: https://buffalonews.com/2019/02/27/trav ... t-message/The 29 million fans who listen to Scott monthly on Spotify might not know it, but what they’re responding to has at least as much to do with Mike Dean as it does with Travis Scott. Perhaps more.
Though listeners probably wouldn’t care anyway. I asked my son, who has a friend with some experience with Scott in a musical setting, what Scott represents to the under-25 set, in term’s of hip-hop’s evolution. He responded with something I wish I’d thought of. “Nineties hip-hop was like writing or reading a letter. Today, it’s a text message with an emoji.”
That ties in nicely with a Deadspin piece that suggests Scott’s sound is more like a demographics-specific algorithm run amok than the creation of an actual artist: “The result is what you'd get if a Drake Pandora station achieved sentience.” Ouch.
“Travis Scott has stolen whole cloth basically every idea he’s ever expressed on a record,” the piece continues. “Mostly, he’s stolen these ideas from two people: Kanye and Kid Cudi.”
That quote really makes sense about the texting thing. In the 90's, we had some deep story telling and truly poetic lyrics that were profound. Today, it is all about one-liners and repetitive, easy to swallow dribble. I miss the way 90's and early 00's rap and music in general really had an impact.